Who what why we did this
The Challenge : Build a brand around a RAINBOW color palette - and have it really work.
The Primary Outcome
Who what why we did this
The Challenge : Build a brand around a RAINBOW color palette - and have it really work.
For I Dream of Sugar - POST Agency's design team completed EVERYTHING from logo finalization to TV menu design, management, and updating, to signage and wayfinding to a massive mural project. This project was a task of blending a Candy Shop, a local tropical culture, and a need to move customers in the door.
To make rainbow work, you have to lean in. All the way in.